Milano Men’s Fashion Week is on the loop and at 10:30 CET, Saturday the 16th of January, Eleventy presented its new collection for fall winter 2020-2021. The new concept proposed is reflective elegance, which describes a modern, dynamic and sporty man whose own style is guided by self-awareness and beauty awareness.

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Eleventy Group’s founder, creative director and ultimate gentleman Marco Baldassari explains:

It is an elegance designed for oneself; it is a new way of thinking and being in the world that changes and renews itself. This is the meaning of the new Reflective Elegance, symbol of our contemporaneity, addressed to a man who wants to be comfortable with himself and who, inspired to improve his life even when he wears clothes, draws his natural elegance between aesthetics and functionality

Keywords for this collection are:

  • Simplicity
  • relax
  • inspiration

these keywords reflect the identity of the new men’s collection FW 21-22, and translate in:

  • comfort
  • quality
  • extreme research
  • attention to detail

which are also core values of the Eleventy philosophy. The choice of colors displays on a palette of natural tints: new tones of cream, honey, and ash grey. Additionally the vibes are toned with “crock” colours, dusty geranium and saffron yellow. 

Knowing that remote working is becoming more and more fo a reality, the choice of fabrics has been designed for an “indoor” clothing, giving preference to lightweight materials that seem more adequate for a life more indoor oriented, as we are experiencing since the pandemic.

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Elventy’s outwear outerwear is made of “double” fabrics, which are extremely light and unlined fabrics that require an average of 14 hours of in house expert hand-craftswomen, pride of the brand’s  unique Italian know-how.

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Jackets interpreted as “over shirts” are proposed as an alternative to the formal jacket, as well as sweaters that become comfortable jackets while maintaining a slightly less rigorous but still professional style.

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Comfort in the silhouettes  becomes softer volumes. Seasonal must-have’s to highlight are

  • The pleats in the pants
  • the jogger pants
  • the tailored denim

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Textured effects are enhanced using knitwear and the “seamless” technique, which allows to save all yarn that would be discarded. Moreover, wool-cashmere blend gives garments an unmistakable softness. Even the ribbed zippered bomber jackets are gauzed and doubled internally with a very fine knit, giving a sense of preciousness and care also for the inside.

Aiming to inspire refined luxury, Mountain Resort is Eleventy’s sporty but yet sophisticated capsule, characterised by precious shearling, wool and cashmere sweaters with braiding and refined treatments, padded nylon jackets and vests, together with the researched accessories. 

If you missed the digital presentation at Milano Digital Fashion, you can watch the video here:


Finally, New York Style Guide would like to highlight that Eleventy continues its retail development strategy abroad and strengthens its presence in the Asian markets with the opening of a new pop-up, in the prestigious Hyundai Coex department in Seoul, South Korea.

“The Asian markets represent a great growth opportunity for our group, especially in Seoul where fashion, in particular the Italian one, remains one of the main sectors of interest”,

explains Marco Baldassari, and adds

“In these days we have the FW 21 men’s campaign underway and we are receiving approval from customers in Korea, Japan and Europe with whom we are in contact through the NuORDER platform. I am confident for the coming year”

The store – which is added to the one in the Main Gallery – welcomes the Eleventy men’s and women’s collections on the third floor of the department, reserved for international luxury brands.
Three display cases, one of which is a central corner, define the Eleventy area, characterized by modern elements, such as steel, brass and glass, alternated with wooden details that enhance the collections and make the environment contemporary and elegant.

1Hyundai World Trade Center Eleventy

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Useful links:

Eleventy website: Eleventy Milano

Follow Eleventy on Instagram: @eleventy_milano


All pictures and video are courtesy and property of Studio Torricelli.

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