ELEVENTY ANNOUNCES THE OPENING OF THE FIRST BOUTIQUE IN GENEVA AND TWO POP-UPS IN JAPAN
Eleventy announces the opening of the first boutique in Geneva and strengthens its presence in Japan with the recent inaugurations of two Pop Ups, one in Tokyo in the Department Omotesando Hills, and one in Nagoya on the island of Honsh_, inside JR Nagoya Takashimaya, confirming the mono-brand retail development plan.
“These new openings are part of a retail development strategy that we are pursuing with determination in order to be able to look ‘beyond’ and overcome the challenges that the pandemic forces us to face in this period. Switzerland is an important market for the growth of our Group, an international crossroads and one of the favourite destinations of the Middle East,” explains Marco Baldassari, co-founder of Eleventy together with Paolo Zuntini.
The new Eleventy flagship in Geneve, located in prestigious Rue du Rhone – in the heart of luxury shopping street where big international brands are based- translates the brand’s value in a different environment, marked by refined, contemporary luxury, where neutral tones, warm colors, defined lines and material surfaces define the architectonic context.
The main entrance overlooks the street, has two windows with spectacular installations to set the access of almost monumental proportions; while the side view along the pedestrian porch is conceived as a single, large, continuous window, where the boutique itself becomes the protagonist.
Divided into two parallel galleries that develop in depth, the space welcomes the men’s and women’s collections along a surface of 150 meters and a lounge, conceived as a place of conversation and relationship.
Customers can also take advantage of the exclusive services Made to Measure, tailored suits, and Leisure Made To Order, with the chance of customizing the garments.
Concrete, brushed steel, mirror, stone and natural oak applied on pure volumes play together in combination and contrast to express a contemporary language of simplicity and essential.
Furniture and lamps, pieces of contemporary Made in Italy: True Design, Baleri Italia, Flos
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