On Wednesday, June 15, THE COLLECTION, South Florida’s premiere luxury automotive dealership, together with NBA Champion Dwyane Wade, invited a select few to a private, cocktail launch event to celebrate the all-new, highly anticipated 2017Jaguar XE sports sedan and the 2017 Jaguar F-PACE, the brand’s first-ever SUV.

The COLLECTION President & CEO Ken Gorin was pleased to reveal these two new game-changing vehicles to VIPS including co-host Dwyane Wade and actress Gabrielle Union who arrived together in a 2017 JAGUAR F-PACE.

“We are beyond thrilled to have celebrated the arrival of these new Jaguars with our customers.  They are the perfect combination of fresh and sporty – in essence, the perfect cars for Miami,” said Ken Gorin, President and CEO of THE COLLECTION. Gorin added, “The arrival of these two new models heralds in an exciting new generation for Jaguar.”

The 2017 F-PACE, starting at $40,990, is Jaguar’s first luxury SUV and combines legendary performance with maximum driving exhilaration. The all-new model delivers sporty handling and dramatic beauty with everyday practicality while the Jaguar XE, starting at $34,900, is the brand’s newest compact luxury sport sedan providing technology, handling and performance to thrilling effect.

Guests at the Jaguar Fresh chic summer soiree enjoyed refreshing summer cocktails courtesy of Baby Jane Cocktail House and Eatery and Sidebar, plus delectable tasting bites courtesy of Ariete, Bulla Gastrobar, Bulldog Barbecue and Fooq’s. The first 50 guests received Way of Wade shoes from Dwyane Wade’s  collection.
On the corner of Bird Road and Ponce de Leon Boulevard in Coral Gables stands South Florida’s definitive luxury automobile destination, THE COLLECTION. President and CEO, Ken Gorin, a 36-year industry veteran in the exotic and luxury automobile business has built a world-class dealership housing the globe’s most celebrated automotive brands: Audi; Porsche; Ferrari; Maserati; Aston Martin; Jaguar; McLaren and Alfa Romeo. THE COLLECTION’s success is credited to outstanding service, exceeding customer expectations and to a staff that treats customers like members of their family. THE COLLECTION’s facilities include a state-of-the-art service department, parts facility, and boutique to outfit today’s high performance enthusiast. In October 2010, THE COLLECTION proudly inked a deal with three-time NBA Miami HEAT Champion, ten-time NBA All-Star, and Olympic Gold Medalist, Dwyane Wade. As South Florida’s hometown hero, Wade helped lead the Miami HEAT to all three NBA championships in the franchise’s history, while enriching the community through his Wade’s World Foundation. He is now teamed up with THE COLLECTION as the face of the brand. To experience THE COLLECTION, call 305.444.5555, or visit http://www.thecollection.com.