A new forest and a social contest consolidate the commitment in favor of the environment. The brand all made in Italy creates a new collection dedicated to the bridal world
Turin, April 2020. Ethics, sustainability and awareness: these are the keywords for the near future activating the new initiative promoted by Carlo Pignatelli in collaboration with Treedom, the web platform that allows you to plant trees remotely and then follow their development online.
A green and oxygen-rich challenge that has its heart in the trees, 30 to be exact, which will create the first Carlo Pignatelli forest.The aim of this project is to counterbalance the impact of man on the planet, climate change and excesses of the greenhouse effect.
This collaboration kickstarts the beginning of a project that sees the brand embark on a path: within it, the green awareness will materialize through the creation of a bridal capsule entirely made with sustainable and certified materials, coming from traceable supply chains.
Thanks to a 100% Italian production, the maison ensures that all the security measures are followed, while respecting the environment and protecting workers.
The release is expected by 2020.
A project that Carlo Pignatelli wants to share with his followers asking for their direct involvement thanks to the #DreamGreen project, which will end on April 22, World Earth Day.
Here everything you need to follow this project on social media: