Dr. Ashley Brissette of Daily Practice Eye Care Changing Business for Skincare for Eyes
Dr. Brissette is one of New York City’s leading ophthalmologists. She has been voted as a New York City Super Doctor and is the ophthalmologist for the New York Rangers (NHL) hockey team. Dr. Brissette is also a spokesperson for the American Academy of Ophthalmology and has been featured by many media outlets for her expert opinion. She is the founder of Daily Practice Eye Care – the first ophthalmologist-created eye-focused skincare company.
Can you share with us your background and your career?
I always loved the arts growing up and went to a performing arts high school to study music and theater. Unfortunately, my father passed away while I was in school and it completely changed my focus. I developed an appreciation for medicine and service to others and decided I wanted to be a doctor. Currently, I’m an ophthalmologist (an eye surgeon) and it is truly the greatest job in the world to help people see better.
Can you share with our readers how you started your company and the mission behind it?
I work in New York City and have had so many of my patients ask me about skincare products for around their eyes. I would also see infections and redness from harmful chemicals in products that were on the market. There wasn’t anything that I felt comfortable recommending and so I wanted to create my own and started my company Daily Practice Eye Care. I saw the need for an eye-focused skincare line and recognized that people were seeking products that were safe, effective, and backed by science. My company is the first ophthalmologist-developed eyecare line, and my first product – Eye Revive – is a novel 3-in-1 product that removes makeup, cleanses, and hydrates around the eyes.
If I’m being honest, when I first had the idea I had to google “how to start a business” because as a doctor I really had no idea! I read a lot, met with other founders in the start-up space, and was really motivated by my desire to help people better take care of their eyes. The mission behind my company is three-fold: 1) make taking care of your eyes a part of your daily practice so that they look and feel beautiful, 2) be sustainably conscious in every way possible (we currently do this with our recycled packaging), and 3) give back to the eyecare community by having a portion of all proceeds going towards foundations that provide vision-saving surgeries worldwide. By purchasing Eye Revive by Daily Practice, you aren’t just helping take care of your eyes, you are helping someone else see better as well.
How is diversity in the workplace evolving, how does it play into your company and its mission?
It’s important to me as a solo female founder to support other small start-ups in this space. I was introduced to a great creative team of women that had recently started their company as well. We all spoke candidly with each other – we had similar goals for growth. I told them that although my budget is small for now since I am self-funded if we can really grow this thing, there will be an opportunity for us to expand together, and we all loved that sentiment. Finding the right team has been a game-changer. As well, the products are for people of all genders, ages, and races, and that is reflected in our creative direction.
During the pandemic many people lost their jobs and livelihood, how did your company adapt and pivot during this time to be what it is today?
I started my company right before the pandemic. I was working as a doctor in New York City and it was an insane time to be here. Because it was so busy at the hospital, I had to put the company on the back burner for a few months until I could dedicate the time to it. When it started up again, everything took 10x longer than I thought it would and I still have faced a lot of setbacks in production due to supply chain issues. I just keep pushing forward, knowing that I want to see this through because I know it will help people care for themselves in a new way.
If you could go back and talk to your younger self what would you tell her and why?
There will be lots of ups and downs, that is what life gives us. It is full of high highs and low lows so learn to ride the waves instead of fighting against them. Allow your life to unfold.
Where do you see yourself and your career going in this new year and in the future?
I am currently working on expanding the brand offering, with new products for use around the eyes, such as an eye cream, eyelash solutions and more. As well, my purpose in life is to help people see better, and I eventually want to create the Daily Practice Eye Care Foundation so that I can help people see better on a global level. Many barriers prevent both women and men from accessing vision saving surgeries and health care, but we know that women are more affected by these barriers. Over 100 million more women are blind and so blindness is also a gender issue. Difficulty with travel to access services, child care support during surgery/recovery, discrimination and gender inequity are just a few of the barriers women face. There are many amazing eye care charities worldwide that are working to close this gap, and I hope to provide further funding through sales of my product and the development of the foundation.
How can our readers connect with you on social media?