Desigual Launches #MiamiLovesDifferent Campaign During Art Basel 2019


Desigual Launches #MiamiLovesDifferent Campaign During Art Basel 2019

On Tuesday, December 3rdDesigual celebrated the relaunch of their Lincoln Road store in Miami Beach with the early release of Miranda Makaroff’s SS20 capsule collection. The notable brand took over Lincoln Road by dancing with Suco Sessions: an experience brought from the streets of Barcelona, which connects the body and mind through dancing and yoga movements.

Desigual transformed their Miami Beach store into a key location for art in the city by including customized designs by Miranda Makaroff in collaboration with Desigual, which is exclusively available at the Lincoln Road store. A highly colorful and 100% organic collection inspired by sex and female pleasure that features cropped designs and super fun prints.

Completely free to the public, participants wore headsets to best connect with themselves through simple yoga positions, positive affirmations, music and movement that was guided by its creator, Jamie Beron.

The evening truly encompassed Desigual’s campaign #MiamiLovesDifferent.

 

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