CR STUDIO UNVEILS 2019 CALENDAR “CR WOMEN 2019” WITH ESTÉE LAUDER
December 4, 2018—Carine Roitfeld launches her second annual calendar, CR Women 2019, with a new partnership with Estée Lauder that benefits the Breast Cancer Research Foundation® (BCRF). Produced by CR Studio, the calendar features Elizabeth Hurley, Global Ambassador, The Estée Lauder Companies’ Breast Cancer Campaign, Estée Lauder models, Carolyn Murphy, Karlie Kloss, Hilary Rhoda, Joan Smalls, Grace Elizabeth, Fei Fei Sun, Anok Yai, along with models Danielle Herrington, Halima Aden, Lakshmi Menon, and Birgit Kos.
CR Women 2019, shot by acclaimed-photographer Mario Sorrenti and art directed by Estée Lauder’s Senior Vice President, Global Creative Director, Matthew Parr, is a tribute to women’s strength and beauty. The inspiration for the shoot came from the natural uniqueness and ethereality of flowers mixed with the iconic symbol for breast cancer awareness, the pink ribbon. The models are delicately styled for each month of the calendar, donning shades of pink. “I wanted to highlight the personality and individuality of these beautiful women tied to the strong symbol of breast cancer awareness. The images showcase each model’s femininity with a ribbon incorporated into the looks,” said Roitfeld.
CR Fashion Book’s creative agency, CR Studio partnered with Estée Lauder, one of the world’s leading prestige beauty brands, to create a project that is both visually beautiful and charitable. Alongside the iconic faces of Estée Lauder including Murphy, Kloss and Smalls, Roitfeld cast Herrington, Aden, Menon, and Kos to join the strong roster of powerful faces. Each model was selected for her unique style, personality and energy. “We are thrilled to partner with Carine and Mario on this special project,” said Stephane de La Faverie, Global Brand President, Estée Lauder. “We have worked with both of them on many of our brand campaigns and they have a close relationship with all of our models. It made perfect sense to collaborate and celebrate the beauty and power of women while raising funds for a cause that is so important to the Estée Lauder brand.”
100% of the selling price of the calendar benefits BCRF, the largest private founder of breast cancer research worldwide and the highest rated breast cancer organization in the United States. “Breast cancer is a universal issue that touches everyone – if not personally, then one’s relative or friend,” said Roitfeld. “I am honored to shine a light on the invaluable research the BCRF has accomplished and to support their dedication to help end the fight which has affected so many incredible individuals.”
CR Women 2019 will be available for $150 on www.crfashionbook.com and www.esteelauder.com starting December 4th and available through January 31,2019. 100% of the selling price of the calendar will be donated directly to the Breast Cancer Research Foundation®.
About CR Studio
CR Studio is a creative talent agency with end-to-end production helmed by globally renowned fashion editor Carine Roitfeld and Vladimir Restoin Roitfeld. The studio offers an unparalleled, 360-degree approach through services including creative and art direction, styling, casting, production, content creation, events, and special projects. Roitfeld’s vision—along with her longstanding team of collaborators—creates a holistic brand message to be strategized, communicated, and activated across multiple platforms. CR Studio’s range of clients include Chanel, Van Cleef & Arpels, LVMH, Giuseppe Zanotti, Veuve Clicquot, Yeezy, Hearst Magazines, amfAR, among many others.
About Estée Lauder
Estée Lauder is the flagship brand of The Estée Lauder Companies Inc. Founded by Estée Lauder, one of the world’s first female entrepreneurs, the brand today continues her legacy of creating the most innovative, sophisticated, high-performance skincare and makeup products and iconic fragrances – all infused with a deep understanding of women’s needs and desires. Today, Estée Lauder engages with women in over 150 countries around the world and at dozens of touch points – from in-store to digital. And each of these relationships consistently reflects Estée’s powerful and authentic woman-to-woman point of view. Follow @esteelauder on Instagram, Facebook, Twitter and YouTube.
About the Breast Cancer Research Foundation
The Breast Cancer Research Foundation® (BCRF) is dedicated to being the end of breast cancer by advancing the world’s most promising research. Founded by Evelyn H. Lauder in 1993, BCRF-funded investigators have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship. This year, BCRF has awarded $63 million in grants to support the work of nearly 300 scientists at leading medical and academic institutions across 14 countries, making BCRF the largest private funder of breast cancer research worldwide. BCRF is also the highest rated breast cancer organization in the U.S. Visit www.bcrf.org to learn more.