Concept Korea SS21 Collection
New York Fashion Week
Concept Korea, the fashion collective aimed at helping emerging Korean designers break into the international market, returns to NYFW presenting three talented designers: WNDERKAMMER, ul:kin, and JARETT.
In a world still struggling with a global pandemic, Concept Korea remains committed to helping promising Korean designers promote themselves outside of Korea. Since launching in 2010 at NYFW, the ongoing collaborative project continues to provide international visibility for emerging Korean designers wanting to expand their business globally.
Photos Courtesy of Brand
The inception of the SS21 collection started with the Bauhaus Masters’ Houses in Dessau, Germany. The color palette for the collection was largely inspired by the colors that are synonymous with the iconic Bauhaus designs, pieces are laden with hues of gray, beige, and red. In that same vein, inspiration was taken from industrial architects and designers such as Joe Colombo, Florence Knoll, and Le Corbusier. The collection aims to express new beauty with minimal composition, using vegan leather and organic linen. The silhouette of the dresses and pant suit sets are feminine in muted and easy ways.
Photos Courtesy of Brand
The SS21 collection focuses on the combination of things that used to be considered as opposites, both in visual and functional aspects. It aims to adapt to the changes in everyday lifestyle, that has been brought upon by the covid19 pandemic, while staying true to the brand ethos of upcycling via deconstruction and reconstruction – a collection for the new ordinary. More than 70% of the collection is made with either vintage or recycled fabrics. This collection makes heavy use of Regen – the world’s first eco-friendly heavy-duty nylon thread. In the context of the seasonal concept, the collection displays printed silk charmeuse shirting and pant sets.
Photos Courtesy of Brand
Imagination of love and love in the imagination. The SS21 collection seeks out to transport one to a phantasmagorical state. Through pieces that display the new wave of elevated athleisure aesthetic, in the form of knee length lace tunic hoodies, and wide leg silk trousers; this collection is made for the woman with a lively personality. Of note, the collection features many pieces that were made by the use of several high-tech functional fabrics, that block UV rays thereby creating cool comfortability for the modern woman that is conscious of her environment and surroundings.
Led by Creative Director Shin Hye Young, WNDERKAMMER makes its debut at NYFW for the SS21 season, previously showing during Seoul Fashion Week and Paris Fashion Week for the SS20 season. The brand name is derived from the German word “Wunderkammer” that translates to “cabinets of curiosities” which refers to one’s private place where one collects special and personal memorabilia, trinkets, and things. WNDERKAMMER has been a mainstay in the Seoul fashion landscape.
Launched in 2014 by Seongdong Lee – the brand made waves in South Korea, imprinting a brand DNA focused on sustainability. All designs are created with the intention of fluidity, with pieces meant for both men and women without making distinctions. Each collection strives to highlight young artistic talents, creating a ‘talent cycle’ to help young artists enter the fashion industry.
Led by Creative Director Lee Ji Yeon, JARRET has been a staple in the Korean fashion scene for a decade, making its debut at Seoul Fashion Week in 2010. Since then JARRET has made appearances at Hong Kong Fashion Week, Malaysia Fashion Week and NYFW with Concept Korea for the FW15 season.
ABOUT CONCEPT KOREA
Concept Korea is a collaborative project that puts forward the authentic talent of Korean designers. Launched at NYFW in 2010, Concept Korea has supported, promoted and assisted Korean designers attempting to break into the international market. Organized by the Ministry of Culture, Sports, and Tourism of the Republic of Korea and the Korea Creative Content Agency (KOCCA), Concept Korea’s collective builds up organically through integrating a mix of up and coming designers giving each an opportunity to showcase themselves on a global stage via a combined runway show at NYFW.
Korea Creative Content Agency (KOCCA) is an affiliated organization of the South Korean Ministry of Culture, Sports and Tourism (MCST). We provide continuous support and encouragement to organizations in the Korean content industry in areas of fashion, music, games, broadcasting, animation character licensing to ensure they have a strong competitive edge in the creative landscape. KOCCA strives to ensure that Korean content is at the forefront of the rapidly changing content environment, increasing its competitiveness in the global market.