CHOCHENG SS21 Collection at NYFW


CHOCHENG Unveils SS21 Collection at NYFW

CHOCHENG Spring Summer 2021 CollectionSPRING / SUMMER 2021 COLLECTION

For his Spring Summer 2021 collection, designer Cho Cho Cheng draws inspiration from the iconic French style of Anouk Aimee in Jacques Demy’s 1961 film, Lola. Taking us back to the 1960’s black and white film era, CHOCHENG opts to use black and white for the collection’s main colorways. 

This season, CHOCHENG explores a new wave approach to his signature designs. Gently tailored, cotton boucle jackets are updated with matching Swarovski crystal beading, embellished houndstooth trim, or box pleated ruffles on the lapels. Cotton sateen soft shirt dresses are contrasted with handwoven cotton accordion trim, a new handcrafted technique the brand is featuring this season. Runway looks are complimented with handwoven straw top hats while his playful pom poms appear throughout the collection.  

Of note, Cho has dedicated himself and his namesake brand to environmentally conscious manufacturing and cruelty-free fashion. Sustainability is at the heart of Cho’s business model. As a lifelong lover of the natural world, he has instilled thoughtful practices into his fashion line since its inception. All fabrics are natural and carefully sourced from heritage suppliers in the UK. His choice of fabrics is at once environmentally conscious and supportive to traditional craftsman methods. 

Website: http://CHOCHENG.com/ 

Instagram: @CHOCHENG 

Facebook: facebook.com/CHOCHENG 

CREDITS 

STYLING: KATIE MOSSMAN @ THE WALL GROUP  

CASTING: CHAD THOMPSON @ COMMUNA-K INC.  

MAKEUP: CAMPBELL RITCHIE FOR OLIVE & M AND COSMETICS BY MAD HIPPIE  

HAIR: RODNEY CUTLER FOR CUTLER/REDKEN SALONS 

PRODUCTION:  JUDITH RICE & ASSOCIATES  

NAILS: MLM REPRESENTS USING SHASHANIE GRAY PROFESSIONAL TOOLS AND CHANEL BEAUTY NAIL LACQUER   

PHOTOGRAPHY: DAN & CORINA LECCA 

PR: PURPLE 

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