CELEBRITY INTERIOR DESIGNERS HOST STATE-OF-DESIGN TALK AT BOCONCEPT’S NEWEST SHOWROOM
During this COVID/Post-COVID world we have been living through, one thing is universally acknowledged, the meaning of home; how we live, work, rest, recharge, and stay well, has been redefined. As Florida attracts new residents in droves, welcoming 200K+ new citizens in 2021 with no tapering end in sight, many eyes of the world are still upon us. Combine this with already being a design hub and style epicenter, we are witnessing an explosion of fresh creativity and spatial perspective as our new neighbors arrive.
Alongside the colorful array of new Floridians, it is no surprise that iconic design houses, like BoConcept – Denmark’s fully modular, highly customizable, luxury furniture brand, have fully pivoted to respond to the times. Offering convenient programs like Quick Ship & Furniture-for-Now (loaner), which provide design seeking consumers a variety of multi-room solutions that arrive within two weeks of order placement, or a temporary solution when awaiting a longer-lead customized piece (that BoConcept is famous for), answers the supply chain woes experienced by pretty much every other furniture manufacturer globally. It is strategic pivoting, customer-first innovation, and positive consumer response that has contributed to the brand’s explosive expansion in South Florida, opening its first new concept showroom globally in Fort Lauderdale’s River Market shopping district this past November.
To continue innovating in one of the world’s hottest interior design and real estate hubs, BoConcept Florida announces a plethora of thought leadership and creative programs to take place at their new, gorgeous showroom concept in Fort Lauderdale this winter and spring. Kicking off Thursday, January 27th with a celebrity-clad interior designer panel “The State of Design – How South Florida Design is evolving during this rapidly changing time,” from 6 to 9 pm.
Join moderators Robin Hodes (Design Raven – former editor Florida Design Magazine) & Timur Tugberk (Founder – Designing the District) as we discuss how design trends, styles, livability, sourcing, and meaning have changed in the region with the array of fresh perspectives brought alongside newcomers.
We welcome recent LA-transplant, interior designer of the stars, Travis London (Studio London Co.), nationally recognized, 2022 Palm Beach Show House & award-winning Oakland & Atlanta-based designer Kelly Finley (Joy Street Design), and Miami-native power-couple design duo, Monica Santayana and Ronald Alvarez (MONIOMI) to share their meaningful insight with all of us.
This dynamic panel discussion event will take place in the “hearth” of River Market’s stunning BoConcept showroom in Fort Lauderdale (2378 N Federal Hwy, Fort Lauderdale, FL 33305) on Thursday, January 27th from 6 pm to 9 pm, with the discussion beginning at 7 pm. Light nibbles and libations will be served for the mix-and-mingle portion of the event following this very unique design talk.
ABOUT THE PANELISTS:
Timur Tugberk – Designing the District
After a decade and a half of experience in Interior Design, Digital & Traditional Marketing Strategy and Communication Development, Public Relations & Policy, Brand & Product Development, Social & Digital Media Consulting, Event Coordination, and Advertising, while working in fast-paced industries with distinct clientele, Timur has mastered the art of managing multiple and complex client accounts, launching and leading deadline-driven marketing programs and campaigns from conception to completion, and identifying and attracting the right target audience by fostering sustainable external and internal relationships through social, digital, and content-based communication. He likes to say, “ at Designing the District, we take a design philosophy to creative problem solving,” which is apparent by the variety of beautifully calculated outcomes created using design principles through his degree in Interior Design and the many subject matters within which he works.
Robin Hodes – Design Raven
Robin Hodes is a South Florida-based journalist, editor, blogger, and influencer specializing in luxury interior design, and is the founder of DESIGN-RAVEN.COM
A former editor at Florida Design Magazine, Robin has contributed to every major lifestyle and design publication in Florida, including Luxe, Modern Luxury Interiors, Las Olas Lifestyle, Boca Magazine, and more. Her published work has reached tens of thousands of design professionals and enthusiasts for over a decade.
Now as The Design Raven, Robin brings her passion, expertise, and design-savvy to a worldwide audience.
Travis London – Studio London Co.
Born and raised in the city of angels, celebrity chef-turned interior designer Travis London fuses American design sensibilities with European glamour. As the principal of Studio London Co, Travis began his design journey in New York City, followed by years in Paris and Milano on a voyage to explore and perfect his unbridled use of color and pattern that has become synonymous with his work. Following his time abroad Travis settled in Miami Beach where he currently resides in an ever-evolving home that acts as his design laboratory and showplace. His distinctive point of view on color and interiors has been recognized by media outlets and leading design brands alike, including Architectural Digest, Domino, Wall Street Journal, and more.
Kelly Finley – Joy Street Designs
Kelly Finley is the CEO and Creative Director of Joy Street Design, a nationally-recognized interior design studio with offices in Oakland, CA and Atlanta, GA. Kelly studied interior design and interior architecture at the University of California, Berkeley. She holds a law degree from Stanford Law School and a business degree from Emory University. Kelly and Joy Street Design have been featured in The Today Show, Architectural Digest, HGTV Magazine, Veranda, House Beautiful, + more. Mission-driven at heart, Joy Street Design donates 10% of all design revenue to Joy Street’s nonprofit, Joy Street Initiative, to renovate shelters supporting women and children.
Monica Santayana & Ronald Alvarez – MONIOMI
Moniomi is an interior design firm known for its beautiful commercial and residential designs. Like the up-and-coming Little River neighborhood where they reside, Moniomi is at the pulse of Miami’s art and design scene and has become known as a birthplace for creativity.
Husband and wife team Monica Santayana and Ronald Alvarez are Moniomi’s co-founders and principal designers. Monica focuses on the creative details and finishes, while Ronald is the project manager who brings the visions to life. Together, they find inspiration in everything from pop culture and classic architecture, to world travel and luxury trends. Each one of their projects reflects these elements, which are fine-tuned by their sophisticated and pragmatic process and unique aesthetic.
About BoConcept Fort Lauderdale
One of BoConcept’s Largest Franchisee to Open Third South Florida Store in October The iconic Danish functional furniture brand’s newest location is at the River Market mall in Fort Lauderdale.
Fort Lauderdale, Fla. — Iconic Danish furniture franchise BoConcept is coming to Fort Lauderdale. In October, Carlos Salamonovitz — one of BoConcept’s largest franchisees — will open his third Florida store and tenth store overall at the River Market mall.
“Our first two Florida locations in Coral Gables and Miami have been huge successes, and we’ve seen so much demand for a store in Fort Lauderdale,” Salamonovitz said. “We couldn’t be more excited to finally meet that demand with the new River Market location.”
Salamonovitz, who currently oversees seven BoConcept stores in Mexico and two in South Florida, with additional locations in the pipeline for both markets, says Florida has proven to be the perfect market for the fast-growing furniture franchise.
“BoConcept is an international brand, and Florida is a very international market. People know us from their home countries, and they know that we offer superior products to just about any other option in the U.S. or abroad,” Salamonovitz said.
“There is also a growing number of first- and second-time home buyers in Florida, which means there is a huge demand for high-end but affordable furniture.”
With the opening of the new Fort Lauderdale location, BoConcept now boasts 16 stores in the U.S. and more than 300 stores in markets across the globe, putting it well on its way to hitting the franchise’s ambitious growth goal of 350 units globally by 2023.
As BoConcept continues to grow, Steen Knigge, the franchise’s director of U.S. marketing, says franchisees like Salamonovitz are critical to the brand’s success.
“We have always been keenly aware of the fact that BoConcept as a franchise is only as strong as its franchisees, so we are always looking for sophisticated, passionate entrepreneurs to help us expand into new markets, and that’s exactly what we have with Carlos,” Knigge said.
“His stores throughout Mexico and Florida demonstrate exactly how successful this model is when run by someone who understands the system and knows how to execute. We know this is just the beginning for Carlos.”
Originally founded in Denmark in 1952 and franchised in Paris in 1993, is dedicated to building successful stores through entrepreneurial franchisees. The functional furniture brand is actively targeting sophisticated retail communities in major cities, including Austin, Chicago, Houston, Phoenix, and Scottsdale.
Since opening its first franchise in Paris in 1993, BoConcept has become a global leader in the design of bold, stylish furniture, boasting nearly 300 locations in 65 countries around the world. Founded in Denmark in 1952, BoConcept differentiates itself by offering premium quality, modern designs that elevate interior spaces to achieve their full potential. The company remains focused on creating functional furniture for the urban consumer through partnerships with the world’s leading interior designers. Backed by a proven global concept and strong franchise support system, BoConcept’s 16 U.S locations include a flagship store, which opened in December 2017 on New York City’s famed Madison Avenue. For more information please visit www.boconcept.com.
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