On Tuesday, September 20, 2016, the legendary French perfume house, CARON Paris, celebrated the launch of Pour Un Homme Sport, their latest fragrance for men to hit the U.S. market. The Flatiron Room, a renowned and exclusive jazz bar boasting the biggest selection of whiskeys in all Manhattan was the perfect environment for the festivities, oozing the upscale artisanal qualities that mirror the brand’s own.

VIP guests, including buyers and managers from CARON Paris’ department store partners, Lord & Taylor and Bergdorf Goodman, independent luxury boutiques and selected press, captured the spirit of Pour Un Homme Sport by savoring the scent with a whiskey tasting inspired by the notes of the fragrance: Citrus, Virginian Cedar and Lavender. The celebratory event also featured a private scenting of the perfume by the company’s beloved CARON Concierge, Martin A. Johnson.

Francois Hourcastagnou, COO of Ales Group USA Inc., Yuval Ofir, Executive Vice President of Paris Perfumes Inc., CARON Paris’ exclusive U.S. distribution company, and Yeva Rintel, Paris Perfumes Inc’ Vice President of Sales and Business Development, shared some special words for all the guests.

Pour Un Homme Sport, which is now officially available for purchase at Lord & Taylor in New York City, on, and at CARON Paris’ Exclusive Boutique in New York City, is a fresh new interpretation of Pour Un Homme, CARON Paris’ renowned fragrance which was originally created in 1934. The 125 ml Eau de Toilette will be sold at both locations for $125.00.

“We are thrilled to be able to celebrate and honor the timeless brand of CARON Paris, one that continues to be passed down from generation to generation.” said Yuval Ofir, Executive Vice President of Paris Perfumes Inc. “We are excited to introduce the latest artisanal fragrances to the next generation of CARON lovers, and to see this legendary brand expand its presence in the U.S. market.”

All guests received an exclusive limited edition Pour un Homme Sport 50mL bottle, currently not present in the U.S. market.

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