BTS Generates Millions of Impressions for New Louis Vuitton Collection
K-Pop Stars Have Become Fashion’s Most Powerful Influencers
Talkwalker’s Fashion & Beauty Report Examines Industry Trends and Changing Consumer Behavior
NEW YORK – July 15, 2021 – Louis Vuitton’s new partnership with K-Pop superstars BTS proves the band has a monumental impact on every brand they touch. Thanks to their appearance in Louis Vuitton’s #LVMenFW21 fashion show in Seoul, where members of the group modelled the new collection, social media posts featuring BTS accounted for 9 of the top 10 most engaged fashion-related posts in the past week. BTS-related LV posts generated 5M interactions for the brand in just 7 days, compared to less than 400K mentions for all non-BTS mentions of LV in the same period.
The dominant influence of K-Pop is just one of many surprising trends that has changed the way consumers engage with fashion and beauty brands over the past year. The latest Fashion & Beauty Industry Report from consumer intelligence platform, Talkwal
“Whether people are working from home or in the office, how they look and feel remains a consistent topic of online conversation. What’s changed is who people look to for their sense of style and self,” said Todd Grossman, CEO of Talkwalker Americas. “K-Pop stars like BTS have shown a tremendous ability to excite fans to engage with brands on a seismic level, bringing far more attention to a legacy brand than it could otherwise generate on its own.
About Talkwalke: Talkwalker is a leading consumer intelligence company, helping global brands combine a broad range of social and owned data, into powerful and easy to action insights. By uniting award-winning technology, with the highest levels of customer support, our AI-powered platform connects the dots between what customers think, say, and do. Talkwalker enables customer-centric