BOOHOO AND BOOHOOMAN RUNWAY SHOW
MEGA ONLINE GLOBAL RETAIL GIANT BOOHOO AND BOOHOOMAN HOSTED FIRST EVER RUNWAY SHOW IN PARTNERSHIP WITH MIAMI SWIM WEEK
Renowned fashion e-retailer boohoo and boohooMAN announced their first-ever live runway show at Miami Swim Week and kicked off the summer with a big splash, closing out Miami’s hottest weekend by taking over the luxurious Villa Casa Casuarina at the Versace Mansion. Ty Dolla Sign rocked the stagealong with celebrity rapper Saweetie who sat front row. Nikita Dragun, trans icon and influencer closed out the runway show with a bang by showcasing a stunning blue two-piece bikini.
Modelssuch as: Suede Brooks, Erika Costell, and Kara Del Toro strutted their stuff on the runway show with TikTok Stars Olivia Ponton, Charly Jordan, Madison Lewis, Tessa Brooks, Hunter Rowland, Hootie Hurley, and Jean Victor Mackie.
Other special guest appearances includedsocial media star Lele Pons and singer Austin Mahone.Those unable to attend the runway show were able to tune into boohoo’s Instagram livestream and TikTok to see the show.
Boohoo and boohooMAN showcased diverse models representing all different shapes, sizes and ethnicities in a 30+ piece collection, curated for all body types in sizes US 2 -24 and S-XXL. Available exclusively at boohoo.com/womens/swimwear.
boohoo First Ever Runway Show Miami Swim Week – Paraiso Miami Beach
Boohoo.com is one of the fastest growing international retailers. The product is trend led, accessible, and wearable; the business is agile and fast paced with a swagger in its step. With 100 new items dropping onsite daily. boohoo.com has quickly evolved into a global fashion leader of its generation. To learn more about boohoo, visit us.boohoo.com or follow us on Instagram @boohoo.