Let’s celebrate the golden times. Since the launch of Billionaire under Philipp Plein only two years ago, the global business has enjoyed unprecedented growth in the industry, with new stores opening across Asia and the US. So Spring/Summer 2020 is the perfect moment to mark this incredible success story with a 24-carat show in Milan.
In its quest to dress today’s international gentlemen and playboys, Billionaire takes classic wardrobe codes and elevates them to new levels of heightened luxury, while continuing its tireless search for the most precious materials and finest fabrics available. The glamorous results – made entirely in Italy – are the ultimate statement in modern elegance and powerful style.
This season, the focus is sharply placed on sartorial details – but the collection is far from traditional. Blazers and ties are bold in an array of punchy multi-coloured stripes. A shawl-collared tuxedo decorated in a graphic floral pattern and flamingo and palm print shirts bring a vibrant tropical tone. A lightweight snakeskin jacket worn with a pink linen suit and matching shirt and tie adds a touch of swagger. Double-breasted suits in cream and gray are given attitude by a white crocodile trenchcoat and python skin coat. Elsewhere, items enter the realm of ultra with tuxedo and bomber jackets covered in a gold bullion print and, in a final touch of exuberance, looks are completed by a pair of metallic gold slippers.
This striking collection makes it explicit: the Billionaire man really does have the Midas touch.