Behind the Scenes with YouTuber Lexie Lombard
YouTube is a platform many people use to showcase their life, creative work, or hobbies. It’s an app to express who you are as a person and connect with other people who relate to you. If you have been on YouTube, then you probably have seen people vlogging their day, sharing their healthy lifestyle tips, workouts, and anything that you want to learn. These creators who constantly upload videos every week and have an insane number of subscribers are called YouTubers. They are the stars behind the camera making the magic come to life.
We had the opportunity to sit down with YouTube sensation Lexie Lombard as she explains the unfiltered life of being a YouTuber, and some things her subscribers do not see behind the camera. It may look easy sitting in front of a camera and recording yourself, but many do not know the work that goes into it. We will be spilling the tea on what it is like to be a YouTuber.
Lexie is an LA and New York based content creator with over 400k followers. She is best known for her lifestyle vlogs, and keeping it real as she shows what it is like to be living on your own as a 24-year-old. Lexie has been on the internet since her middle school days when she posted her first YouTube video. “I went to a girl’s sleepover, we were making videos, and I liked the idea of creating and editing so I decided to give it a shot and create my own YouTube channel.” Her first viral video was in high school where she filmed her opinion on girls wearing thongs. From there her YouTube career spiked when she moved from her hometown in Virginia to sunny Los Angeles.
“When I moved to LA I gained almost 300k followers immediately.” With a loyal following Lexie has created a great community with her subscribers and a place many people feel like they can relate. A question we had is how does a YouTuber keep their audience entertained and always following them? “The trends on YouTube are always changing. I think that’s the best part about YouTube is that there is so much content for everyone, so staying true to yourself and what you feel comfortable recording and putting out there, your audience will see that confidence in you and want to see more.”
Speaking of trends, Lexie created a series on her channel called 15-week quarantine “Alone in NYC.” During tough times like these she felt the need to document what was happening in the world and what she was personally going through being alone in her apartment and dealing with her emotions. “I think this series is something a lot of people can relate too. We are living in a history book, so if someone down the line wants to see what it was like living in a global pandemic, I want them to see the highs and lows.” Lexie’s message was to let others know it is ok to not be ok during this time. She created a community where people who were going through this pandemic alone could watch her videos and felt like they had someone. That is the beauty of being a YouTuber, you get to interact with people from all over the world.
With over 10 years on YouTube Lexie has grown up on the internet and has been through it all. Growing up in the public eye is not as easy as many people would think. It takes a lot of courage to record yourself and post a video that you may not know if people will enjoy or comment hateful things. Dealing with hate is one thing a lot of people may not understand what it is like. Lexie explains how you just have to accept that you can not please everyone. Everyone has their own opinion and in reality you just have to accept that not everyone is going to like you. “When you get to a certain number of subscribers like 11 million how do you handle that as a person.” When a YouTuber has so many eyes on them people tend to not look at them as a person but view them as a brand. It is important to always remember everyone is human and has emotions. As Ellen DeGeneres says, “Be kind to one another.”
YouTube is a place where people go to wind down at night or an escape place to be who they want to and feel accepted. It is a beautiful platform to make friends who relate to what you are going through and possibly uplift you in a way you never thought could happen. Lexie shares her best moments on being apart of the YouTube community. “My favorite thing to do is host meetups, I love interacting with my subscribers and hanging out with them. I am at the level where I do not need personal security guards to host meetups, so it is awesome just to meet the people who have been watching me.” Aside from her content creation she has received amazing opportunities including being a host for Seventeen Magazine “The 17 Report” and making her producer debut on a segment for “What High Schoolers are ACTUALLY Wearing” on YouTube. She has also collaborated with epic brands like Clean n Clear, Drew Barrymore, New York Fashion Week, Nordstrom, American Idol, Seventeen, Teen Vogue, and Thinx. She’s a go-to “It Girl” for all things fashion, art, lifestyle, beauty, and New York City.
When asked to provide advice for people wanting to start creating content, Lexie shares “Just start. You will learn so much along the way. It does not have to be perfect from the very beginning, but you will ease in. There are so many business opportunities aside from the creative aspect such as sponsorships. Everything you learn on the way will be so worth it.”
Lexie is currently planning out her next videos, so subscribe to her YouTube channel @LexieLombard to see what is next for her! We are looking forward to seeing what Lexie accomplishes in the YouTube community.
Photography by John Parvin