Joseph Pastrana has spent most of his career in lifestyle - from his extensive experience in public relations and brand building to writing features on a range of art and culture subjects. He was formerly fashion director for the Los Angeles-based trade publication MetroStyle where he oversaw the magazine’s coverage of local and international fashion labels. He personally attended seasonal Fashion Weeks in New York, Paris and Milan and wrote profiles and reviews on designers and collections including Calvin Klein, Oscar de la Renta, Carolina Herrera, Isaac Mizrahi, Donna Karan, Bill Blass, Todd Oldham and many others. Joseph has also written for magazines in Chicago and New York on travel, books, music and films. He returned to public relations consultancy work through affiliation with Mannfolk PR as its New York division to develop emerging fashion resources as well as managing the communications requirements for clients in various lifestyle categories including fitness and interior design.