ASHLEY GRAHAM JOINS AS NEW HOST OF BEAUTY COMPETITION SERIES AMERICAN BEAUTY STAR
Beauty is back and better than ever! Lifetime’s hit beauty competition series, American Beauty Star,has been greenlit for a second season, with new host and executive producer, world-renowned international supermodel, Ashley Graham. Season two, created by Herrick Entertainment, features legendary celebrity makeup artist Sir John, whose superstar clients includeBeyoncé and Naomi Campbell. He will continue as the mentor to the new artists vying for the top prize.
“We are thrilled to have world-renowned supermodel, Ashley Graham, join the second season of American Beauty Star as host,” said Executive Producer Norton Herrick of Herrick Entertainment. “Graham’s extensive work in both fashion and beauty has pushed the boundaries for industry standards and we look forward to her unique perspective alongside our highly creative panel of judges.”
“Ashley embodies modern beauty that is not only inspiring but empowering,” said Gena McCarthy, Executive Vice President, Head of Programming, Lifetime Unscripted & Head of Programming, FYI. “We know the Lifetime audience will really connect with her and couldn’t be more thrilled to have Ashley as part of the family.”
Production is set to begin in August, featuring fourteen of the most talented hair and makeup artists from across the globe. Ranging from celebrity stylists to salon professionals, the contestants will compete in a series of intense challenges such as creating high-end editorial looks as well as the most fashion-forward red carpet and runway ready looks to prove that they have what it takes to be the next American Beauty Star. This season, the stakes are even higher as the contestants will be responsible for executing every aspect of their look including hair, makeup and everything in between.
Debuting in 2019, American Beauty Star Season 2 will consist of 13 episodes leading to an explosive LIVE season finale event. Viewers from across the country will have the chance to vote for their favorite artist to help determine who will be the next American Beauty Star.
American Beauty Star is created by and produced by Herrick Entertainment. Norton Herrick, Ross Elliot, Sue Kinkaid, Ashley Graham and season one host, Adriana Lima, serve as executive producers. Gena McCarthy, Christian Murphy and James Boloshare executive producers for Lifetime.
ABOUT HERRICK ENTERTAINMENT
Herrick Entertainment is a motion picture, television and Broadway theater production and financing company committed to providing audiences with high quality filmed entertainment and Broadway shows. The company’s past theatrical projects include the films 2 Guns, starring Denzel Washington and Mark Wahlberg; Oscar-nominated Lone Survivor starring Mark Wahlberg; and the coming of age film Very Good Girls starring Dakota Fanning, Liz Olsen and Demi Moore. Herrick Entertainment has also produced numerous award-winning Broadway shows including four-time Tony nominated show Waitress, Tony award-winning Broadway revival of Pippin, Spider-Man: Turn Off the Dark, Tony award-winning Broadway revival Hair, Tony award-winning Exit the King. Herrick Entertainment is an affiliate of The Herrick Company, Inc., which includes an extensive real estate portfolio, renewable energy and partnership in Thoroughbred horses, including Kentucky Derby and Dubai World Cup winning thoroughbred Animal Kingdom and 2017 Belmont winner, Tapwrit.
Lifetime is a premier entertainment destination for women dedicated to offering the highest quality original programming spanning scripted series, non-fiction series and movies. In 2015, Lifetime launched Broad Focus, a major global initiative dedicated to supporting and hiring female directors, writers and producers to make its content which totals over 450 original hours. Lifetime Television®, Lifetime Movies®, Lifetime Real Women® and Lifetime Digital™are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.