Anteprima Spring Summer Collection 2022: Can it be more delightful?


Anteprima Spring Summer Collection 2022: Can it be more delightful?

Anteprima presented “Eden Harmony“, the spring summer collection 2022, and it is an incredible work of lightness and balance. Learn more about it in New York Style Guide’s exclusive interview.

Follow our table of content to jump to this article’s different parts, or just read them as they are, and enjoy.

Table of Content

The Anteprima spring summer collection in words

Anteprima Spring Summer Collection

Ahead of its 30 year’s anniversary, which will be in 2023, Anteprima has decided to present a collection that puts balance and synergy between complementary elements. Lines and cuts are almost minimalistic, yet a clever way to linearity, and the right compromise between elegant and simple, cosmopolitan and natural. A multilayered balance that mirrors Izumi Igino’s own life experience.

“Eden” is by definition a place of immaculate or copious natural beauty. In this collection, the immaculate perception of Eden goes through, as an example, the sheer and silky fabrics, while the sense of abundance emerges in the beautifully entwined openwork paneling.

Fading from day to night layering pieces, this collection defines Izumi Igino‘s own vision too, using mood-boosting colors, echoing her Japanese roots and the cultural balance of “Wa” (Harmony). It is thoroughly elegant, yet a symbol of audacious modernism. The story draws the “Everlasting” cosmopolitan city; the Izumi’s ideal and wishes for the next generation as well.

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“Japan” as it transpires from this incredibly sophisticated and at the same time very ready-to-wear pieces, is at the essence of Izumi’s creative sensibility. Of course, it is not in the stereotypical and commercialized perspective of Japan, but from Izumi’s view.

In the next paragraph you will read what Izumi Igino told New York Style Guide about her works.

Interview with Izumi Ogino

Good morning, and thanks for granting us the opportunity of this interview. How would you like to introduce your collection for our readers?

Good morning to you! I am very happy to share my thoughts with your readers. I would like to start with the word connection, which is an important element for my collection. It is indeed a creative moment of connection between Italian and Japanese styles. It shows my admiration for the Italian design, that I have learned here, and combines it with lines that are typically Japanese. There are many elements that help the two to live in harmony together. But of course, it is my inner Japan, and it mixes with the solid tradition of Italian elegance.

Harmony is the second word that I want use to speak about this collection. Harmony reflects in colors, and in the combination of elements. This collection wants to give the opportunity to slide from one moment of the day to the other, but it does not mean that the single parts become excessive. On the contrary, it is in well-tailored details, as in the good both Japanese and Italian traditions, that transitions become possible.

As you can see we have chosen fabrics and production meticulously: we go from floating, sheer dresses, to crochet, and stitching.

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Can we talk more about the fabrics? How do you answer to the continuous demands of sustainability?

When we talk about sustainable fashion, there is one thing that is of utter importance and that is at the root of my work: quality dresses that last for a long time are sustainable dresses. We have to look at the difference between fashion that does not last, both for the design and the low quality of fabrics, and fashion that is produced with very selected fabrics: I believe in make better with less, so we work with expert hands that create pieces of high quality, made of selected fabrics, that last for years.

So you support the “buy less buy better” philosophy?

Absolutely, but people who want to buy less, must be given the opportunity to buy products that last, and keep their shape, colors, and beauty. Recycled materials are only one name of sustainable fashion. Of course we use pre-consumer material to make new ones, and use biodegradable materials or new eco materials. But above all we choose, especially here in Italy, the best experts that know how to treat these materials.

If we give a look at Openwork Paneling, you will see that it is artisan works. It is created meticulously, by those very few that really can put such complex patterns together, and make them strong, to last, and light to wear. The reason why I choose these elements is to enhance feminine sensitivity. They add value to the clothes, both as layered elements and on their own.

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Let’s talk about color, what would you like to tell us about them?

Colors are chosen from the colors of nature, the sky, the neutral tones, but also the elements, and mix with tints of purple – it is both the colors of Japan, that you would find in its nature, paintings, landscapes, but they are also inspired by modern art and city life.

Is there any, among them all, that you connect the most with?

Yes, the apparel in yellow. It is positive, the color of the sun, it’s vitamin C, and lively. I would definitely say the series is in yellow.

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One last question: this is the first event in Milano after the pandemic, when we can finally meet, designers, press, customers, and buyers. Some events are yet digital, but more and inviting guests. It’s a long way back to normality, what do you think about the future of fashion weeks? Will we see the runways as before?

Personally, I miss it. A lot of things get lost when you do not have live events: the connection with the public, that sense of excitement and fulfillment the moment your collection gets ready. Also, the interaction with international makeup artists and models is important. For a designer, it is when you put all things together.

I think, or at least I hope, that everything will go back as before, for as much as online selling is a fact today, it is also true that fashion is still something that you need to see, touch, experience in front of you. The two things will live together, as on a marketing level, digital shows have some advantages too. But fashion is so much more than selling, buying, and collecting viewers.

It’s shared emotion that takes a designer from the beginning of a journey to the final step: we miss the conclusion when we can’t meet an audience, so I am glad to know more and more shows are physical, and I hope we will see fashion week as it was, as soon as possible.

Thank you for sharing your thoughts with me, and our readers. It was a honor to talk to you, and my personal congratulation on this collection, I think it is terrific work, magistral!

Thank – you, I am very glad to hear that. See you and New York Style Guide next year again!

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