COSMOPROF NORTH AMERICA AND NEWBEAUTY MAGAZINE BEAUTY BOX COLLABORATION

Limited-edition box features 10 up-and-comers from the 2017 event

Las Vegas – (September 26, 2017) Cosmoprof North America (CPNA), the only all-encompassing, award-winning, business-to-business beauty event in North America, is proud to announce a special collaboration withNewBeauty magazine, whereby readers will have the chance to order a limited-edition beauty box. The exclusive box features select special area exhibitor products on display at the CPNA event which took place July 9-11, 2017 in Las Vegas. The special areas at CPNA are recognized for featuring the most innovative indie beauty brands from all over the globe, covering various industry sectors of masstige and prestige beauty. As the event is exclusively B2B and not open to the public, this rare opportunity is exclusive to NewBeauty readers—giving them a peek inside the global event where up-and-coming brands are discovered. Participating exhibitors in this program benefit from a consumer-focused campaign that takes their products from the show floor to the front door of beauty aficionados.

New Beauty

“This is the second time we are making a box collaboration that is consumer-facing, and we specifically chose to work with NewBeauty because it’s a luxury brand with a discerning and highly influential reader base,” says Daniela Ciocan, CPNA Marketing Director. “We are excited to have the opportunity to offer our up-and-coming exhibitors access to such a powerful network.”

“We are always seeking cool collaborations that help keep our readers in tune with the latest and best in beauty, and CPNA is widely recognized for discovering trend-setting beauty brands and putting them on the map,” says Steffanie Attenberg, NewBeauty VP, Group Publisher. “In the end, it’s a win-win for the brands and our readers.”

The 10 brands featured include:

Kavella | Hair Mask | kavella.com | 10 oz, $5 value

MyChelle Dermaceuticals | Ultra Hyaluronic Hydrating Serum | mychelle.com | 0.5 fl. oz, $22 value

Naked Princess | Fragrance Towelettes | nakedprincess.com |10 towelettes, $8 value

Nature Nut | Shampoo | nature-nut.com |13.52 fl. Oz., $20.99 value

Ouiglo | Facial Mask | ouiglo.com | 0.8 oz, $4 value

Prismologie | Rose Quartz & Rose Hand & Cuticle Cream & Sapphire & Oud Foot Cream | prismologie.com | 10 ml each, $11 value

Sonage | Patagonia Berry Stem Cell Mask | sonage.com | 20 ml, $34 value

Supermood | Eye Serum | supermood.fi | 0.5 ml, $29 value

VenEffect | Anti-Aging Lip Treatment | veneffect.com | 0.10 fl. oz, $25 value

Vita Liberata Luxury Tan | Self Tanning Gradual Lotion | vitaliberata.com | 50 ml, $30 value

Valued close to $200, the limited-edition box will go on sale in late September for $29.95 with free shipping. Once it’s sold out, it’s gone! To purchase, visit newbeauty.com.

Cosmoprof North America will return to the Mandalay Bay Convention Center in Las Vegas July 29 through 31st, 2018. To learn more, visit cosmoprofnorthamerica.com.

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ABOUT COSMOPROF NORTH AMERICA

Cosmoprof North America (CPNA) is the award winning premier international B2B beauty trade show covering all facets of the industry under one roof and the largest event of its kind in the Americas. For more information, please visit cosmoprofnorthamerica.com. Event information and exhibitor updates are also posted on Facebook, Twitter (@cosmoproflv) and Instagram (@cosmoprofna).

Organizer: Cosmoprof North America is organized by North American Beauty Events LLC, a joint-venture company between the BolognaFiere Cosmoprof S.p.a. and Professional Beauty Association.

BolognaFiere Cosmoprof S.p.a., the world’s leading trade show organizer in the cosmetics, fashion, architecture, building, art and culture sectors, features in its portfolio more than 80 exhibitions, both domestic and international, among which Cosmoprof, an international platform with events in Bologna (established 1967), Hong Kong (established 1996) and Las Vegas (established 2003). bolognafiere.it

The Professional Beauty Association (PBA) advances the professional beauty industry by providing our members with education, charitable outreach, government advocacy, events and more. PBA is the largest organization of industry professionals with members representing salons and spas, distributors, manufacturers, and beauty professionals/NCA. Visit probeauty.org or call 800.468.2274 (480.281.0424) to learn more.

ABOUT NEWBEAUTY MAGAZINE

When it first hit stands, NewBeauty carved a unique niche as the only magazine 100 percent dedicated to beauty. Since its inception, no other brand has done more to educate millions of women on how to make better beauty decisions. Created to fill a void where real, in-depth and trusted beauty information was nearly impossible to find, NewBeauty has grown into a leading powerhouse luxury brand that empowers women everywhere. NewBeauty delivers cutting-edge information and solutions in a range of options from the latest beauty products, treatments and cosmetic enhancement procedures to advancements in health, wellness, diet and fitness.