Afffair is becoming a staple for A-list stylists looking for the next red carpet showstopper at New York Fashion Week. The label showed an array of elegant statement pieces showcasing everything from head-to-toe fringe that framed each body exquisitely to ruffles and pleated sheer fabric strategically placed to hug every curve. The designer, Rufat Ismayil, stayed true to his cultural DNA; inspired by the rare orchid that grows exclusively in his home country, Azerbaijan, The Kahri Bulbul. The collection came to life on the runway through a movement of pastel textiles such as organza, silk, crêpe chiffon and mesh embellished with crystal embroidery. The color story of the collection showcased shades of mint, lilac, pink, tangerine, purple and off-white.
Afffair, known most for dressing sultry celebs on the red carpet like Beyonce, Jennifer Lopez, Bebe Rexha, Becky G, Ashanti, Lil Kim, Tessa Hilton, Hannah Stocking, Fantasia Taylor and Lala Kent, showcased a lineup featuring petal cutouts, intricate embroidery, and mesh details throughout each look – all made for the confident, romantic, strong-willed woman.
Every piece from the SS20 collection resembled the Kahri Bulbul, whether in form or color – accessorized with crystal headpieces, earrings, embroidered tulle gloves, and heels adorned with feathers. Like the delicate but rare flower the intricacy of each look grazed the runway, capturing the attention of all eyes in the room. The haute couture looks ranged from cocktail mini dresses to sophisticated floor length gowns that will surely be anticipated on many red carpets to come.
The collection featured accessories and shoes by Melisa Erkol for Afffair. The sleek low ponies and glossy hair looks were provided by Wella led by Wella global stylist, Aubrey Loots. Makeup provided by Makeup Beauty Academy led by Andrea Sigrist, showcased a mix of natural dewy faces with bold eye shadows; corresponding with each look from the collection. Rounding out the beauty category, statement pastel nails featured a pressed flower by nail team Yuki Natori.
Every seat in the house was filled; notable guests included WWE wrestler CJ Perry, Love & Hip Hop’s Nya Lee, Miss USA Chelsie Kryst, recording artist and social media star Jerrika Karlae, US Soccer player Ricky Lopez-Espin, Real Housewives of New Jersey star Jennifer Aydin, and Orange is the New Black star, Francesca Curan sat front row for the Spring/ Summer 2020 collection
AFFFAIR is an International fashion brand that always stuns in a room, through its elite and elegant, ready-to-wear meets hint of couture DNA. The brand takes its origins from The Land of Fire – Azerbaijan and it was brought to the world as a result of inspiration and vision of talented designer and Creative Director, Rufat Ismayil. Though born in Azerbaijan, Afffair moved its brand to the cosmopolitan city of Istanbul. The brand can be described as “Contemporary Classic” consistent for its astonishing, unconventional, modern silhouettes and designs. AFFFAIR is inspired by a woman who is both sophisticated and powerful yet very feminine and desirable. She is the embodiment of confidence and naturally attracts attention by her strong presence and expresses her personality through her personal style.
Afffair has a garment production heritage which makes it possible to control the value chain from the creative process, designing and production development of new and innovative materials, serving them to create a one-of-a-kind garment that instantly becomes an object of desire. Rufat personally is involved and overlooks all the areas of establishing each collection. From design and creative direction, to being in charge of the textiles and garment production factory, as well as the innovative and creative lab. You can follow Afffair on Instagram @Afffair.fff.