A POETIC RAINBOW MAGIC FOR ATELIER EME AT MILANO DESIGN WEEK 2019


A POETIC RAINBOW MAGIC FOR ATELIER EME AT MILANO DESIGN WEEK 2019

Design week is all about outstanding installations that make you wow and wonder and travel in a new reality of design. On Monday, Atelier Eme launched its unique installation created by multitalented twin sisters Elena and Giulia Sella, founders and owners of the Milanese creative studio DesignByGemini.
Follow the EmeRainbow is the theme for the setup. A virtual and enchanted path, following a magnificent rainbow created by DesignbyGemini exclusively for Atelier Emé.

In the Atelier Emé store, on the occasion of the Design Week, a set of multicolor sets took life for all visitors to enjoy. The installation will remain in the store throughout the week from the 9th to the 14th April.

The rainbow theme dominates the windows overlooking Via Manzoni and Vicolo Giardino in the fashion headquarters.
For this special occasion, Atelier Emé has created photos and video teasers featuring six exceptional influencers: each of them has been associated with a word and a color of the project. All on backgrounds that reflect the creative concept of DesignByGemini.

Each influencer was given a dress paired with a harmonic palette of colors. Then a special keyword for each one was printed in italics on neon. For the wedding dresses the colors are white, pink and blu, corresponding to the words Dream Love and Fly, while for the party dresses the colors are yellow, blue and fuchsia, pairing the words Party, Dance and Sparkle.
A fairytale-like path leads from the shop windows to the iconic spiral staircase of the maison, each step coloured with yellow, pink, fuchsia, blue, light blue and white like a real “stairway to heaven” that takes you to the Privé Space on the first floor.

Atelier Eme had its opening party for selected guests on Monday the 8th of April and New York Style Guide was there. The event was a great success and cured in every single detail.
On the ground floor the creative twin sisters decorated an instagram-friendly mirror with a rainbow frame and customisable texts to apply on the mirror to form different sentences which allowed all guests to take pictures and selfies with viral content to share using the hashtag #emerainbow.

The guests were welcomed by the duo PsychicCLUB, DJs Alessia Bossi and Francesca Piovano, mixing music from the ground floor all through the store and a glass of prosecco.
On the Privé Space on the first floor yet a new setup offered more opportunities for very particular pictures: the whole wall in front of the stairs was covered with neon lights in the shape of a rainbow. A pedestal in front of the rainbow was placed for the guests who wanted to be framed in a colourful rainbow-themed background. The rainbow reflected in small mirrors on each end, that gave even more opportunities for different portraits.

The open bar here offered a selection of colored cocktails based on a gin selection by Benacus, produced by a small Italian artisan distillery.
Fedua, a leading Italian company in the field of nail care and skin well-being, had a dedicated corner where all women attending the event were offered a nail treatment with nail colors at their choice.

Atelier Eme renewed its partnership with Rue Des Mille, a 100% Italian prêt-à-porter jewellery company which created ad hoc accessories for the six influencers recalling the theme of the event. All guests were also given a small bracelet by Rue des Mille as a souvenir of the night.

Pictures are courtesy of Atelier Eme and Flora MC

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