Men’s denim brand 34 Heritage is unveiling numerous updates for Spring 2019: headlined by a new tailored version of the trusty jogger called Carter along with new packaging, logo, labels, hardware, and a more streamlined e-commerce experience online. The formal announcement and preview of the upcoming collection was made recently during a congenial sit down dinner and wine tasting at Brooklyn Winery. 34 Heritage’s Alissa Friedman, Richard Binder, and Alexandra Grullon were on hand to welcome the assembled menswear editors, writers and stylists.
As guests exchanged bon mots and industry palaver, they surveyed the upcoming collection’s jeans, trousers, and jackets made with new twills and cashmeres as buttery soft as merlot; cotton with tonal stitching as light and summery as Sauvignon blanc; and in silhouettes that go from tapered to pairs as full bodied as a good cabernet. Colors were in abundance from sand, latte and ice to varying shades of blue for the finely textured pieces, and some twelve hues in the selection of silky smooth shorts. Details include plaids, cord-like wales, and double faced material with a darker-toned interior to affect accent cuffs.
34 Heritage was launched in 2011 as a go-to menswear label for more sophisticated alternatives to conventional jeans and work pants. From the outset, the brand adamantlyeschewed the facile business model of chasing after fast fashion trends. There are no skinny jeans to be found here.Rather, the intent is to produce pieces that would strike an ideal balance between everyday relevance and timeless looks. There is design precision in what its Charisma, Cool, Courage, Naples, and Nevada groups offer while maintaining cohesive clarity to its core aesthetic. And judging by this new Carter style, 2019 is bound to be a vintage year for 34 Heritage.
Images courtesy of 34 Heritage ©Andrew Werner