11 Honoré Debuts Spring 2022 Collection


11 HONORÉ COLLECTION DEBUTS SPRING 2022 COLLECTION AT NYFW WITH IMG IN PARTNERSHIP WITH AFTERPAY

11 Honoré’s First-Ever “See Now, Buy Now, Pay In Four” Show Marks The Brand’s Five-Year Anniversary

Models pose backstage at 11 Honoré runway
Models pose backstage at 11 Honoré runway
Photo: Kevin Tachman

NEW YORK – 11 Honoré debuted its Spring 2022 11 Honoré Collection on the NYFW runway in partnership with Afterpay, championing plus-size representation in fashion. At the show, guests previewed the new collection designed by Danielle Williams Eke and unveiled a Spring campaign video starring model Candice Huffine. Models were styled with accessories from Zappos The Style Room and beauty looks from Bobbi Brown Cosmetics and TRESemmé. Spring 2022 11 Honoré Collection is available to buy now, pay later at 11honore.com, courtesy of Afterpay.

11 Honoré and Afterpay’s partnership is built on the notion of accessibility and democratizing fashion. With a mission to unlock access to NYFW for consumers across the country, Afterpay has partnered with 11 Honoré to debut its first-ever “see now, buy now, pay in four” show during NYFW. This is a “first” for the inclusive plus-size designer, who will be giving shoppers across the U.S. a front-row seat from the comfort of their own home, with the opportunity to buy items directly from the runway and pay for them over time using their own money.

“In the last five years 11 Honore has brought the plus size fashion community so far, and there is much work to be done to make fashion more inclusive, and tonight was another great step,” 11 Honoré Founder Patrick Herning said. “I’m grateful to IMG and Afterpay for allowing us the opportunity to once again be front and center at NYFW, leading the conversation for inclusivity on the runway.”

11 Honoré is a multi-brand eCommerce destination for fashion that fits. 11 Honoré Collection’s on-trend styling and approachable price point ensures that the entire plus community has access to off-the-moment fashion. This is designer Danielle Williams Eke’s second collection with the brand.

“Working in plus size fashion for many years, customers consistently ask for the same thing: to be included in the global fashion conversation. I’m honored to be a part of pushing the conversation forward. This collection is a celebration of the plus community that I’ve had the privilege to be a part of, but also, a declaration to the fashion industry that this customer is here to stay!” said Eke.

The Spring 22 11 Honoré Collection is available to shop now at 11honore.com, and will enter into select Nordstrom locations this year.

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